TV/NESN
“NESN was the primary awareness vehicle used to promote the event. A major campaign push was conducted during March and April leading up the event. NESN provided over 250 spots over the course of the 8 week campaign with the bulk of these spots inserted during high profile broadcasts of the Bruins games, as well as pre and post Bruins shows. The media buy was valued at $160,000.00. A full insertion affidavit is provided below.”
